The streets of Dublin played host to the official adidas launch of the new Liverpool away kit on Thursday May 12th, as stars Steven Gerrard, Dirk Kuyt and Luis Suarez descended on the Irish capital. Dublin became Liverpool’s ‘home away from home’ for the day as adidas supplied a replica of the famous Shankly Gates from Anfield along with dugouts and road signs. It was a day to remember for Irish Liverpool fans who were able to witness their heroes on their home streets, thanks to adidas. The trio flew in by private jet for the official launch of the new adidas away kit at Lifestyle Sports, Mary Street, where the players met a number of lucky prize-winners and were also greeted by adidas symbols including Tipperary hurler, Eoin Kelly; Dublin GAA star Paul Brogan, and Rosanna Davison. Thousands of ardent fans queued for hours outside the store to get a glimpse of the Premier League stars in the wake of news that Anfield favourite Kenny Dalglish was installed as the clubs permanent manager and ‘all in’. The adidas home away from home event was a pioneering move arranged by adidas and their Irish agency WHPR, with adidas the first brand to celebrate Liverpool FC’s huge support in Ireland by bringing the players to the fans.
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